Hello. I’m Ian.

I spent two decades leading creative strategy and design for global brands focused on helping founders and leadership teams turn strategy into execution, and execution into measurable outcomes. The work taught me to think long-term, build systems that scale, and stay close to what actually moves a business forward.

It also showed me how often founders carry the weight alone.

A person in a wetsuit with a cat hood, facing away, in the ocean with waves and a distant shoreline.

The sofa is my answer to that. A comfortable place to sit with uncomfortable questions, get real answers, and build a brand that supports the future you want.

When a project calls for it, I tap into a trusted global network of collaborators.