sofa. founder Ian Adams spent twenty years in advertising and design because he believed it could change things. Not just move product, but activate people, shift culture, do work that mattered. That chapter, across global agencies and markets, is the foundation he now uses to help founders build brands that mean something.

Agency: Huge

Approach:

Honor the Jeep Grand Wagoneer’s heritage while redefining modern luxury through bold content and immersive campaigns.

Result:

The launch fueled a 30% surge in pre-launch buzz and expanded brand reach by 40% through strategic content partnerships.

The Return of an Icon

An office with a desk, a man writing, a large black desk lamp, a window, and various items on the desk and shelves, with overlay text reading 'VOGUE x WAGONER'.
A promotional flyer for Vogue's Forces of Fashion event, featuring black and white portraits of various fashion industry individuals, with red band in the middle displaying event details including dates July 7-8 and a call to buy tickets.
Multiple electronic devices on a gray desk displaying a fashion-related digital presentation titled 'Fashion Moves Forward,' including a variety of images of people, a car, and a woman walking outdoors.
Overhead shot of a silver SUV driving on a road with houses and trees in the background and the text 'The New Yorker x Wagoneer' overlaid on the image.

Agency: Huge

Problem: How to launch a Jeep and host X Games during a pandemic with only blueprints?

Solution: A low poly 3D AR Jeep 4xe Hybrid in an immersive gamified virtual world.

Result:

The activation boosted audience interaction time by 35%, drove over 500K unique engagements, and strengthened Jeep’s position as the leading adventure brand with 70% brand lift.

Jeep X Games

Animated virtual snowboarding scene with a snowboarder approaching ramps and a Jeep vehicle in the background, set in a winter landscape with snow-covered trees.
A digital display of social media interactions between Jeep, Wendy's, and X Games. Jeep tweets thanking Wendy's for feeding them at an X Games event, and includes a hashtag #Jeep4xe and mentions @XGames. Wendy's replies humorously about eating in the car. The display includes logos and graphics related to the X Games "No Fans No Problem" Fest. Other tweets in the image show fan interactions and comments.

Cleaning as an art

Agency: Lowe Prague

Problem: Graffiti threatened Prague’s historic sites and tourism.

Solution: A campaign redefining what’s considered art.

Result: Major European PR coverage, Stricter graffiti regulations at key sites, Lennon Wall transformed into a curated gallery, Rogue cleaners emerged, restoring historic landmarks.

Three empty advertisement display boards mounted on a green metal structure on a city sidewalk, with a building facade in the background.
Bus shelter with an empty digital advertising display, graffiti on glass panels, and people sitting and standing outside on a city sidewalk.
Three display cases with rust and concrete textures behind black frames, positioned against a plain wall, with shadows cast over the scene.
Tablet displaying an article about graffiti removal from Charles Bridge, including an image of graffiti and related text.
Collage of four online news articles about Prague's efforts to remove graffiti from city buildings, featuring images and headlines discussing a pilot project, a mystery about vanishing graffiti, and anti-graffiti initiatives.

Moving forward

Agency: JWT Malta

Approach

HSBC Bank Malta hadn't made a local brand film in over a decade, while competitors attracted thriving businesses. We pitched a simple, relatable script with an elegant visual style, speaking directly to Maltese business owners. Keeping production small and local, we stayed true to the film's message of connection.

Result

The campaign boosted sales and customer engagement by 25%.

Advertisement featuring HSBC AR app on a smartphone screen with icons for Calendar, Photos, Maps, and Clock. Text reads: 'Chart a Clear Course: See Beyond the Horizon with AR Vision.' HSBC logo and slogan 'Together we thrive.' App Store and Google Play logos indicate availability.

This endeavor aimed to infuse over 300 million Euros into the local economy, specifically supporting small and medium-sized enterprises (SMEs). This resulted in playing a pivotal role in effecting tangible social and economic change.

Marine navigation system displaying ship data and maps.

Bring a little light

Agency: Ogilvy

Approach

Leontinka is a blind kids charity based in Prague. The film beautifully captures the deep bond between siblings, as the boy’s simple act of love brings a bit of light into his sister’s world of darkness. With the call to action, “Bring a little light to a blind child’s life,” the story encourages viewers to support the Leontinka Foundation, bringing light, hope, and opportunity to children with visual impairments.

Result

60% completion rate, 9% engagement rate, 85% positive sentiment (comments expressed support for the cause, shared personal stories of children with visual impairments). CZK 1,300,000 raised.

We created a custom AR experience so one could see through the eyes of someone with an eye disease.

Three smartphones mounted on a wall displaying a dark night scene in a photo editing app, with main focus on the middle phone showing the moonlit sky and faint silhouette of a person wearing a helmet.
A black and white photo of a woman with closed eyes, and a silhouette of a man illuminated by a light in a dark space.
Black background with the white logo of Czech Rugby Women at the top, followed by the text 'SEE YOU ON THE FIELD' in large, distressed font, and a website URL 'WWW.RUGBYUNION.CZ' at the bottom.

Agency: KONEKTOR

Approach

The Czech Republic's Women's Rugby League had the ambition. What it didn't have was players. With rosters thin and awareness thinner, the league needed more than a push, it needed a reason for women across the country to see themselves on the field.

We built a recruitment campaign that met women where they were, using targeted social media to reach the right audiences with the right message. Alongside it, we launched a series of collectible team NFTs giving potential players a way to connect with the league before they ever laced up.

Result

Women's sign-ups to the Czech Rugby League increased by 40% in the first season following the campaign.

Recruitment for the Czech Women’s Rugby League.

Group of women and children outdoors in a park, with one woman falling or diving towards a crawling baby by a small pond, others walking in the background, and trees surrounding the scene.
An advertisement in a subway station showing children playing outside in a grassy park with trees. The text reads "See you on the field" and includes a website address.
Close-up of a smartphone held above a landscape, displaying a blurred close-up of three girls' faces, with text saying 'SEE YOU ON THE FIELD' and a website URL.
A wedding magazine titled 'svadba 2019' with a cover photo of a smiling bride and groom. The open magazine features a black-and-white photo of wedding guests dancing outdoors, with a woman in a white dress raising her arm.
A smartphone displaying a profile picture of a female rugby player in a white uniform holding a rugby ball, with text indicating her name, number, and affiliation.
Sports team member ID card featuring a young girl hugging a person, with her hair flying, and text indicating she is Kateřina Bubáková, number 80.